Design discovery reveals exactly what people are experiencing with your product.
A design discovery is like test driving your favourite car —specifically that point when you’re taking the car for a test drive and realise you really like it and you need to start asking questions to know exactly if this car meets your needs.
Does it meet your requirements? How does it handle cornering? What does top speed feel like? How does cruise mode feel? How would it feel on long trips, how does it respond to certain road conditions? and why. An in-depth discovery phase is about discovering the real user. It allows us to deliver a project that marries the client’s goals and the user’s needs. This phase reveals the real pain points that people are experiencing, along with the thoughts and feelings someone develops as they connect with your brand. The discovery answers the how and why. To find out more give me a call.