A New Zealand health icon Hardys Healthy Living launched a range of branded products which contained a variety of great wellness products. The brief was to create a premium positioned product that had clear messaging for consumers. White Design commissioned an illustrator to create images that conveyed the feeling one would expect when taking these products. The team at Forbes Packaging provided us with options surrounding premium printing techniques that would assist the positioning and appeal to users when engaged. The final result we created packaging that communicated a specific use for the product visually but was supported with key messages surrounding the ailments and uses to assist the user with their decision making.