Campaign messages became an important area of execution with this project. Appealing to customers by providing solutions with short, quick easy to read messages in a retail environment and through out all touch points was a key driver behind the point of sale development. Making certain customers would also recognise this particular campaign would come down utilising softened visuals that contained a fun aspect. Communicating directly to the audience by presenting lifestyle questions based around feeling healthy and linking these to products ticked a few boxes on the purchase decision making process .