Atrax New Zealand approached White Design to undertake the development and design of their company website. The current website didn’t meet google requirements for optimization and with the business deploying products to over 130 countries internationally it was paramount that they were well represented online. A key objective was to streamline navigation due to the variety of product categories, manuals and brochures. Customers needed to be guided to the correct area within the least amount of clicks necessary to extract information required. An eye-catching parallax home page also contained a slider to present key marketing messages to customers visiting for the first time in comparison to competitor sites we managed to create a site that was user friendly, easy to read content and worked seamlessly across multiple mobile devices.