With the new Harker Herbal children’s range bringing an element of fun and imagination to the packaging we adopted the whimsical theme to extend into all marketing imagery online and offline. This particular image contained all the correct ingredients to act as the primary shot to present the range. Looking for that all important point of difference to ensure the brand resonates and connects with the intended audience whilst cutting through the clutter to have the message seen was amongst Health Stores and Pharmacies.