Trying to Capture the essence of childhood and present this in a visual format was the challenge presented. Through the initial discovery phase we decided “Whimsical” was the area in which we wanted to build and development the brand. Best childhood memories were about play acting, freedom and imagination. The approach started with the development of the Harker Herbals children’s range where whimsical design elements were explored and produced with the product and putting actual characters mixing amongst such visuals that included, birds, butterflies, stars, hearts etc had the perfect ingredients to extend into the marketing collateral theme.