As a continuation of the rebrand for the Balance range of sports supplements, the packaging for smaller products such as protein bars, energy gels needed to be considered. Development of key communication devices that could be used across all products assisted with the consistency of the brand. It was important that the natural, clean style of the protein powders with premium lockdown graphics could be applied to the smaller packaged products. As you will see deconstructed flavor call outs, silver logos, icon use were included and assisted with the brands positioning in the premium, natural health food category.